Social Media Marketing Services
There is no denying, social media has the attention of everyone and no matter what side of the fence you're on, it is here to stay. This is because wherever you look, you will find people of all ages hooked on one social media platform or another, whether it’s Facebook, Instagram, Twitter or Snapchat. No matter how much you may try to ignore its link with your business, you won’t be able to do that for long.
In our experience, we have found some of the biggest challenges businesses are up against when it comes to marketing their companies effectively on social media is lack of time and experience. This is where Ironclad Digital comes to the rescue. Below are some of the benefits we can bring to the table to drive results to your business.
The brand of your businesses is one of THE most important factors to success. It’s what separates you from all of your competitors. Look at Nike or Starbucks as examples. But building your brand is just part of the secret to success. The other part is putting your brand in front of the right customers that need your services or products. The reason social media is so powerful is because we can target your demographic based on location, age, gender, education, interests and much more.
One of the first steps in our social media campaigns is getting our customers more followers to their social media accounts. We collaborate with our customers to find out who their ideal customer is. Where do they live? What do they like to do? Then we design campaigns based on that with right content.
Once we figure out who the ideal customer our clients want us to target, we then put together content that number one, builds trust. We do that by providing tons of value. The biggest mistake we see companies do is pitch their products and services over and over again. That’s a sure fire recipe to turn them off. That’s like asking someone to get married on the first date. We have to take baby steps by giving them tips, advice and valuable information that can help them solve whatever problems or challenges they may have that our clients can provide for them. Once we build trust by providing value, then we will “ask for the sale”.
The other important component of content is consistency. You can’t just post once a week or whenever your revenues are down. There is so much competition that no business can just put out content sporadically.
This is THE most important part of social media. The biggest mistake we see companies make is not responding to comments or chiming in on content where they have an opportunity to provide value. This blows my mind. That is like walking into a sneaker store, asking an employee if they have a certain sneaker in your size and they just ignore you and walk away. This is the whole purpose of social media which is to connect with other people. Social is not Solo!
Get Started Now
We are in the golden age of social media right now. You can’t afford to not to have your presence on Facebook, Instagram, Twitter, Pinterest, YouTube, etc. We can do a FREE AUDIT of your social media accounts to see if there is room for improvement. Contact us today for a consultation and quote at (561) 510-0983